Search Engine Optimization (SEO) is one of the most important aspects of a website. It can determine how much traffic your site receives and whether or not people will be able to find you online.
You must focus on obtaining high-quality, authoritative links to improve your SEO strategy.
So what are the most powerful SEO links you should aim to acquire? And how can you go about acquiring them?
In this blog post, we’ll answer both of those questions. We’ll also provide some actionable tips that you can use to get started. So, if you’re ready to climb the search engine rankings, keep reading!
First, define a “link” and a “powerful link.”
What is a link?
A link is a connection (HTML hyperlinks) between two websites. Links are also known as inbound links or backlinks.
By including links on your site, you are telling search engines that your site is connected to other websites by including links on your site. This helps improve your site’s authority and credibility.
Not all links are created equal. The types of links you acquire can make or break your website’s SEO.
Links from high-quality or ‘powerful’ links pass along “link juice” and help improve your site’s search engine rankings. On the contrary, links from low-quality or spammy sites can hurt your ranking.
To get powerful links, you need to focus on acquiring follow links. Dofollow links are the most valuable type of link because they pass along link juice.
When a website links to yours with a do-follow link, they’re essentially vouching for your website. This helps improve your site’s search engine rankings.
What is a powerful link?
A powerful link is a link from a website with high domain authority. Domain authority (DA) is a metric used by SEOs to measure the power of a website. It ranges from 1 to 100, with 100 being the highest possible score. The higher the DA of a website, the more powerful its links are.
Many factors go into a website’s domain authority, but the most important ones are age, popularity, and size. So, an old, famous, large website will likely have a high DA.
What are the most powerful SEO links you should aim to acquire for your website or blog?
1. Links from Authority Sites /Industry-Leading Sites
An authority site is a website that people in your industry or niche respect.
These websites have a high DA because they’re popular and have a lot of links pointing to them. So, if you can get a link from an authority site, it will be very valuable for your SEO.
You will get such premium links on sites like The New York Times, Wall Street Journal, Forbes, Techcrunch, Mashable, Entrepreneur, and Huffington Post. (cough… we can help, reach out)
2. Links from .edu and .gov Sites
Links from .edu and .gov sites are also very powerful. These are websites belonging to educational institutions and government agencies. They have high DAs because they’re usually well-established and reputable websites.
Examples of .edu sites include Harvard University, Stanford University, and MIT. And examples of .gov sites include the U.S. government website and the UK government website.
3. Links from Popular Sites
These websites get a lot of traffic and have a high DA. Popular sites include Wikipedia, Facebook, YouTube, Twitter, and Instagram.
4. Links from High-Quality Directories
Directories websites list businesses in a particular industry or niche. While not all directories are equal, links from high-quality ones can be valuable for your SEO.
High-quality directories include Yelp, Angie’s List, and the Better Business Bureau.
How do you acquire powerful SEO links?
There are many link-building strategies you can employ to acquire powerful links. Some are more effective than others;
1. Guest Post Links
Guest blog post links are perhaps the most powerful type of link you can acquire for your website. Why? Because when you guest blog on a high-DA website, you build links from a website that Google highly trusts.
And when you couple that with the fact that you’re also getting traffic from the guest web pages, it’s a recipe for success.
So how do you acquire guest post links?
There are a few different ways.
- Find websites that accept guest blog posts
- Contact the website owner and pitch them a topic
- Write the guest blog and include a link back to your website
- Repeat
Please note that not all websites accept guest posts. Do your research and ensure you’re pitching the right website with the right topic.
2. Resource Page Link building
Resource pages are pages on high-DA websites that list helpful resources on a particular topic. If you have a resource that would be helpful for those visiting the resource web page, you can contact the website owner and ask to have your resource added to the page.
Your resource should be relevant to the content of the resource page.
3. Broken link building
One of the best ways to get powerful links is through broken link building.
Broken link building is where you find broken links on high-DA websites and then contact the website owner to ask them to replace the broken link with a link to your website.
There are a few different ways to find broken links;
- Google search operators: You can use Google search operators like “link:example.com” or “site:example.com” to find broken links on a website
- Check my links: This is a chrome extension that allows you to check for broken links on a webpage
- Screaming Frog: This is a program that allows you to crawl websites and find broken links
Once you’ve found some broken links, the next step is to contact the website owner and ask them to replace the broken link with a link to your website.
4. Directory Links
This includes local citations to directories, business listings, or review sites. If you have a website relevant to the directory, you can submit your website and get a link back.
To find local citations, search for your niche + “local citation.” For example, if you’re a plumber, you could search for “plumbing local citation.”
Local citations are a great way to improve your SEO and get traffic to your website. By including your NAP(name, address, phone number) on these websites, you’re telling Google that your business is relevant to the local area.
This will help you rank higher in local search results and get more traffic to your website.
5. Forum and Q & A Links
To find forums to participate in, simply search for your niche + “forum.” For example, if you’re in the SEO industry, you could search for “SEO forum.” This will give you a list of forums in which you can participate.
Once you find a forum you want to participate in, create an account and include your website URL in your signature. Then start participating in the forums and engaging with other users.
7. Link bait
Link bait is when you create link-worthy content (content that is so helpful or interesting). This will attract links from other sites to your website as people can’t help but link to it.
Using this natural way of acquiring links will boost your organic traffic.
8. Infographic links
When creating an infographic, include a link (URL ) to your website in the embed code. Also, include the following when you’re submitting your infographic to an infographic gallery;
- A brief description of your website
- The title of your infographic
- A description of your infographic
- Tags or keywords relevant to your infographic
- The embed code for your infographic (so people can easily embed it on their website)
Images are free to use, but people have to link to you if they want to use the image. You can use Google reverse image search to find websites that use your images without linking to you.
Once you find these websites, you can contact them and ask them to add a link to your website.
8. Social Media Links
You can include a link to your website when you share your content on social media. This powerful link comes from a high-DA website (Facebook, Twitter, etc.). And it’s also an excellent way to get natural traffic to your website.
9. Google Maps
You can include a link to your website on your Google Maps listing. Simply claim your business listing and add your website (URL) to the “Website” field.
If you get a link from such a page, it will be a powerful link since it’s coming from a trusted source (Google).
What are the benefits of having such powerful SEO links pointing back to your site or blog content?
There are many benefits to having powerful SEO links pointing back to your web page or web pages. Here are some of the most important benefits:
- Increased traffic
- Improved brand visibility and awareness
- More leads and sales
- Improved search engine ranking
- Increased trust and credibility
- More opportunities for partnerships and collaborations
- Increased exposure to your content
- More link-building opportunities
Advanced link-building tips
Here are a few advanced link-building tips to keep in mind:
1. Avoid spammy link-building techniques
In your quest for SEO link building, avoid spammy link-building methods, as this could negatively affect your site’s ranking and bring down your link-building efforts.
This includes;
- Low-quality links: These are links from websites that have little to no value. They can come from link farms, sites with made-for-Adsense content, and so on.
- Unnatural links: These are links that are clearly unnatural and not editorially placed. They can come from link schemes, link exchange, buying links, paid links, and so on.
- Have internal links on your site: In addition to building links from other websites, it’s also essential to have internal links on your own website. Linking pages internally help Google understand the structure of your site and can help improve your SEO.
2. Focus on quality over quantity
Focus on quality if you want to do well in your link-building campaign. Google focuses on link quality than quantity. It’s better to have a few high-quality links than some low-quality ones.
3. Get links from websites in your industry.
Links from relevant websites in your industry carry more weight than those from other industries.
4. Use keyword-rich anchor text.
When linking to your website, use keyword-rich anchor text (the text that is hyperlinked to your website).
If you follow these tips, you should have no problem building links that will be great for your SEO strategy.
Bottom line
If you want to improve your website’s search engine ranking, you’ll want to aim for the most powerful SEO links possible. This can include links from high-profile websites with a large audience and links from other authoritative websites in your industry.
By pursuing these types of links, you can help your website rank higher in search engine results pages (SERPs), resulting in more traffic and greater exposure for your business.
